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Essay on how does digital marketing strategies play their role in developing customer loyalty?

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William Mills

mercredi 01 juin 2022 13:10:18

Customer loyalty is something that brings the customer back to a particular brand or service. It forms the intention of the customer to revisit them in the future. The performance of strategic marketing results in customers turning loyal. Such promotions whether they are on social media or are PR based increase the value creation of the customers. Moreover, marketing strategies of high quality along with a good level of customer service can have a positive impact on the customers that then in turn can increase their loyalty, the profits and market share of the business (Ranabhat , 2018).

Discussion about Digital Marketing Strategies and Customer Loyalty

It is seen in the research that outcomes that posed as favorable for the business performance came through relationship marketing. Building relationships with customers is a great way for brands to understand the needs of the customers and maintain this bond for the long term. Since customers are the brand ambassadors of the companies, treating them right will get them satisfied, a continuity in the relationship when moving forward and also the spread of positive word of mouth. The outcomes of this were customers became loyal to the brand with whom they interacted. The results indicated that relationships are built with customers and loyalty is ensured through the frequency of communication (López , et al 2019). Moreover, marketing strategies are developed through a better understanding of the relationships with the customers and the service being provided [url=]essay help[/url]. The results of this research showed that the customers were satisfied with the four dimensions : personal need, site organisation, user friendliness and efficiency of the website. Therefore, by understanding this, the marketer uses this knowledge to focus more of their strategies along these lines as already done before but using those more efficiently to build customer value and trust leading to loyalty.

Post 1960, it was learned through research carried out on the marketing activities being undertaken, that the marketing functions are not limited to the social or economic processes. The research on marketing activities carried out were customized on the description. Moreover, the marketing functions, instead of treating them as a social and economic process, had been thought of as the basic functions and activities (Cheng , et al 2020). The importance of marketing practices were then realized as an important part for the businesses to become successful [url=]write my essay UK[/url] . Furthermore, it was discovered that the advertisements are not the only part of the marketing functions but rather include more essentials such as the understanding, learning of the customers’ basic needs and the fulfilment of the demands.


In conclusion, it can be said that marketing strategies if portrayed and built the right way can lead to creation of customer value. This in turn can then develop customer loyalty that will strengthen the bond between customers and the brand. Those benefitted from this research were the firms, businesspersons and the end users as it provided them with a friendly business environment to the stakeholders.

[center][b]Difference between Research Proposal, Thesis (Journal Article) and Journal Article[/b][/center]

Differences: Research proposal Thesis Journal article
Purpose of writing: To make the reader understand the worth of the research. Demonstration of one’s knowledge related to the field. Extending the relevant field's knowledge and contributing to the progress of the field.
Number/names/length of chapters:
3 chapters
1. Introduction:
2. Literature:
3. Methodology
5 chapters
1. Introduction: Detailed heading.
2. Literature Review: An extensive review.
3. Research Methodology: Every research approach is thoroughly discussed.
4. Results and discussion: Thorough description of the findings.
5. Conclusion and Recommendation
5 chapters
1. Introduction: Concise heading.
2. Literature Review: A short review.
3. Research Methodology:
Specific methods are discussed.
4. Results and discussion: The main findings are discussed.
5. Conclusion and Recommendation

Thesis is a research conducted to test hypothesis statements. Thesis is mainly conducted by university students for research purposes (Ramzan , 2018). It consists of five chapters: introduction, literature review, methodology, findings and conclusion. Introduction introduces the topic, literature review is secondary research (research that has already been conducted. Examples include magazines, books, articles etc.), methodology is the tools used in the study, findings describe results and conclusion give an overview of the research. Journal articles study the topic in great detail under expert supervision. It is a deeper understanding of the topic. It consists of six main chapters: abstract, introduction, method, discussion, results and conclusion. Abstract is a summary of the entire research. Discussion includes analysis of the topic and covers important points and observations [url=]Royal British Essay writers[/url]. Research proposal suggests a topic that should be studied and asks for sponsorship of that research. It contains three main chapters: introduction, literature review and methodology. Research proposal is a document that is submitted by the student to the university in order to start working on their thesis. Thesis is a dissertation written by the student as a part of their degree. A journal article is based on specific topics whereas a thesis is a deeper study that is conducted under the supervision of an expert. Chapters included in the research proposal are the introduction literature review and research methodology whereas in the thesis there are these three chapters along with the results and findings and conclusion (Kingsnorth , 2019).


Cheng, F.F., Wu, C.S. and Chen, Y.C., 2020. Creating customer loyalty in online brand communities. Computers in Human Behavior, 107, p.105752.
Kingsnorth, S., 2019. Digital marketing strategy: an integrated approach to online marketing. Kogan Page Publishers.
López García, J.J., Lizcano, D., Ramos, C.M. and Matos, N., 2019. Digital marketing actions that achieve a better attraction and loyalty of users: An analytical study. Future Internet, 11(6), p.130.
Ramzan, U. and Syed, A.R., 2018. Role of content based social media marketing in building customer loyalty and motivating consumers to forward content. Journal of Internet Banking and Commerce, 23(3), pp.1-20.
Ranabhat, D., 2018. CUSTOMER LOYALTY IN BUSINESS: views of students of Centria University of Applied Sciences.